Mens Fashion Maceoo

After graduation, Mehdi Raad joined tech companies Ericsson and Apple, during which he had the chance to tour the world (32 countries). During that time, he had difficulty finding clothes that were appealing and comfortable. Inspired to make a change, he decided to code an algorithm based on a sample of 30,000 million people to fix this very issue.  During his travels he discovered cultures, religions, preferences, styles and colors. Among them Rome, Johannesburg, and Delhi which inspired him to unleash his creative side. He exposed myself to the science of colors, fabrics, and sampling. I approached fashion from an engineering angle and created my first prototype based on calculations. The idea was to develop an engineering process to build a consistently great garment, guided by an efficient algorithm to determine the best fit. Comfort, fit and style – these are the challenges that I was looking to solve. The meeting of fashion and science! When people saw the first protot...

What made you want to start a clothing line? After my graduation, I joined tech companies Ericsson and Apple, during which I had the chance to tour the world (32 countries). During that time, I had difficulty finding clothes that were appealing and comfortable. Inspired to make a change, I decided to code an algorithm based on a sample of 30,000 million people to fix this very issue. During my journeys abroad, I discovered cultures, religions, preferences, styles and colors. There were cities that marked my journey. Among them Rome, Johannesburg, and Delhi. The minute I landed in those cities, I was able to unleash my creative side. The architecture of Rome, the wildlife of South Africa and the colors of India fueled my passion to create Maceoo. I exposed myself to the science of colors, fabrics, and sampling. I approached fashion from an engineering angle and created my first prototype based on calculations. The idea was to develop an engineering process to build a consist...